2026 Independent School Brand Summit

Wednesday, February 11, 2026 at 2:30 PM (EST) to Thursday, February 12, 2026 at 2:30 PM (EST)

Chattanooga Marriott & Convention Center

Overview
Hotel

The Independent School Brand Summit is a premier gathering designed for brand strategists, marketing and communication professionals, fundraisers, and enrollment management leaders in independent schools. This event brings together experts and practitioners to explore the evolving landscape of school branding, storytelling, and strategic positioning in an increasingly competitive market.

Pick your path—or create your own. With five unique learning journeys running concurrently, you can dive into one theme or jump between sessions to explore.

Brand & Recruitment
Brand Positioning & Engagement
Brand & Messaging
Brand & Development
Brand & Strategy

Chattanooga Marriott | 2 Carter Plaza | connected to the Chattanooga Convention Center

Group Rate: $154
Cut-Off Date: Jan 15 (or earlier if the block sells out)
Reserve your room in the SAIS block HERE

If you receive an error message or if the block is full, please contact learn@sais.org.

NOTE: SAIS does not utilize the services of a housing vendor for any events. Neither SAIS nor the hotel will call you to make reservations over the phone. Occasionally unauthorized third parties may attempt to coordinate your reservations. Please use only the above hotel links to secure your reservation directly with the hotel.

Event Policies & Acknowledgments

Event FAQs

Review Event FAQs at this link.

Payment & Cancellation Policy

Payment may be made by credit/debit or ACH. The form defaults to credit/debit but ACH is selectable.

SAIS member schools may use county/state funds as payment by completing this form at least 30 days prior to the event start date.

Cancellations received before January 15 via this form will receive an 80% refund. After that date, replacement registrants are welcomed but no refunds are available. Extenuating circumstances will be considered on a case-by-case basis following the conclusion of the event.

Acknowledgment of Risk & Safety Procedures

Participation in SAIS events signifies an attendee’s acknowledgment of infectious and other diseases and voluntary assumption of the risk of exposure or infection by attending the event. Attendees agree to comply with all guidelines and procedures, including distancing and/or masking, that may be implemented by SAIS, in accordance with recommendations from the CDC and other public health authorities.

Acknowledgment of Intellectual Property

Participants expressly acknowledge the intellectual property of the presenters of this conference and these other terms that are conditions of attendance. This acknowledgment includes the understanding that creating any form of recording, including but not limited to video or audio is a violation of the intellectual property of the speakers as well as a violation of the terms of participation in this event. Participants expressly agree not to independently record, or knowingly let anyone else record, any of the conference sessions in which they participate. Participants will also not share their unique link to the conference platform or the content therein with anyone else. The unique link to the conference platform will be used solely by the participant.

Consent to Use of Photographic & Video Images

Questions

For questions about event registration or special accommodations, contact learn@sais.org.
For questions about speakers and sessions, contact elizabeth@sais.org.
For questions about exhibiting, contact anna@sais.org.