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Interpretive Master Planning Can Transform a School Campus

Interpretive Master Planning Can Transform a School Campus

Thursday, February 22, 2024
12:00 PM - 1:00 PM (EST)


Event Details

Growing a school today requires a more holistic approach to campus design and planning, one that enables a culture of purposeful engagement and authentic excellence. Interpretive planning has been utilized for decades by museums, hospitals, nature preserves, and others to craft a distinctive identity, and now schools are discovering the powerful advantages of this design approach. It focuses the mission, vision, core values, and goals into tangibly energized experiences throughout the campus, building brand authenticity by utilizing the full assets of the institution to elevate teaching, learning, and the entire experience for all stakeholders.


Scott BarronScott Barron
Chief Reinvention Officer, School Growth

Scott Barron is an educator, entrepreneur, and author recognized as a leading voice advocating for and encouraging educators in their calling and influence. He serves as the chief reinvention officer of School Growth and the executive director of Educators Fellowship, a nonprofit organization. He is also a member of the Johns Hopkins School of Education National Advisory Council, and author of the critically acclaimed book, Love'em and Lead'em: Encouragement and Inspiration for Educators.

Alan MetcalfeAlan Metcalfe
Principal, Metcalfe Architecture & Design

Committed to creative, intentional invention as a design process and an outcome, Alan founded Metcalfe Architecture & Design in 2001. The firm is intensely focused on user experience and behavior, both within and around its architecture; combining physical, visual, and experiential elements to socially engage people in a space or a structure. Outside the studio, Alan consults with School Growth and is a frequent lecturer and visiting critic at local architecture schools and serves on the boards of multiple nonprofit community and cultural organizations. Alan holds a M.Arch. from Columbia University, and a B.A. in art history from Tufts University.