SAIS Webinar | Designing Your School's Experience Strategy for Tomorrow's Families
Zoom
Event Details
Independent schools have never worked harder to deliver exceptional education. Yet in an increasingly competitive landscape, academic excellence alone is no longer enough to distinguish one school from another. Families, students, employees, and alumni increasingly make decisions based not only on what a school does, but on what it feels like to be part of it.
This 60-minute webinar by the co-founders of [YELLOW CAR] - the world's first Experience Strategy firm dedicated to schools - introduces the principles of Experience Strategy and explores how school leaders can more intentionally design, measure, and improve the experience of school in ways that enhance the school's overall brand and reputation.
Drawing on their recent work with Oaks Christian School (CA), Durham Academy (NC), and Francis Parker School (CA), participants will hear how independent schools are using experience insights to strengthen enrollment management, inform strategic planning, and support a culture of continuous improvement. Along the way, we will also explore how this work naturally aligns with key priorities reflected in the SAIS Accreditation Standards, including mission alignment, stakeholder engagement, governance, leadership, and organizational effectiveness.
Designed specifically for busy Heads of School and senior leaders, this webinar will introduce a practical framework that schools can begin applying immediately.
So, whether your school is preparing for accreditation, refreshing its strategic plan, seeking to strengthen enrollment, or looking to build even stronger relationships across its community, this interactive webinar will provide practical ideas, real-world examples, and actionable strategies that can be adapted to schools of every size.
Registration:
Members $0 | Non-Members $39
Who Should Attend: Admissions/Enrollment, Advancement/Development, Assistant Heads, Division Heads, First-Time Heads, Heads of School, Inclusion & Belonging
Speakers: 
Meghan Fulton, Chief of Staff, Durham Academy
Meghan Fulton joined Durham Academy in 2017 and served in the athletic department for six years. After displaying strong organizational leadership in a variety of roles at DA, Meghan joined the senior leadership team as Durham Academy’s Director of Administrative Operations in 2023. In 2026 her title changed to Chief of Staff. In her current a role she oversees key leadership functions and helps ensure the smooth and effective running of the school alongside the Head and Associate Head of School.
Meghan earned her bachelor’s degree from Northeastern University and a master’s degree in Exercise and Sport Science from the University of North Carolina at Chapel Hill. Before arriving at DA, she worked as an Athletic Trainer at the University of Richmond and UNC-Chapel Hill.
Allison Kaufman, Head of Communications & Marketing, Francis Parker School
Victoria Muradi, Director of Strategic Initiatives, Durham Academy
As Director of Enrollment Management for 14 years, she led DA in shifting from an admission to an enrollment management model, determining optimum school size, and studying the comprehensive cost of attendance beyond tuition. Before coming to Durham Academy, she worked in admission and financial aid at the boarding school and college levels, including at Smith College and The University of Virginia. Victoria holds a B.A. from Smith College and a M.Ed. from Harvard University. She is a trustee of the Enrollment Management Association, where she currently chairs the Governance Committee.
Suzette Parlevliet, Co-Founder and Experience Director, Yellow Car
Suzette Parlevliet is Co-Founder and Experience Director at [YELLOW CAR], the world’s leading experience strategy consultancy for schools. With a background in hospitality management and nearly a decade at the International School of Brussels, Suzette has deep expertise in how people, systems, and stories shape the lived experience of a school community. She partners with school leaders and teams around the world to design and embed experience strategies that connect human insight with organizational practice - from leadership and governance to employee culture and student experience. Her focus is on helping schools measure what matters, act with intention, and create environments where people and purpose thrive together.
Dr. David Willows, Co-Founder & Strategic Director,
Yellow Car
Dr. David Willows is co-founder and strategic director at [YELLOW CAR], the world's leading experience strategy training and consultancy firm for schools. Between 2005 and 2022, he was Director of Advancement at the International School of Brussels, Belgium. During this time, he grew to be widely regarded as one of the most innovative practitioners in the field, helping to shape and define the future of Advancement (admissions, marketing & communications, fundraising & alumni relations) in schools. He was recently listed as one of the world’s Top 10 Global Educational Influencers. An author and regular keynote speaker & trainer at international events around the world, David is passionate about helping schools advance in ways that are relevant for today’s educational landscape.