The ROI of School Marketing
Zoom
Event Details
Spending on marketing and communications is often regarded as a black hole that swallows spending without yielding direct tangible results. How can you assure school leaders that the results justify the investment in marketing efforts? Beyond social media and website metrics, what are the components that can be used to establish the success of your school’s marketing investment?
This webinar will include various data points you can use to determine how well your marketing program is performing as well as a dashboard of metrics you can use to establish the ROI of your marketing efforts.
Speaker:
Chuck English
Owner, Marketing Strategist; English Marketing Works
Chuck English is the driving force behind English Marketing Works. Chuck has successfully partnered with dozens of independent schools, helping them achieve enrollment and other strategic goals through branding, marketing, and messaging initiatives. He is an accomplished speaker, having delivered keynote addresses and workshop presentations at numerous national and regional conferences.
Chuck is the author of numerous e-books on independent school marketing and has researched and written many independent school industry reports. His articles have appeared in a number of journals and he blogs frequently. Chuck is also the co-author of The Philanthropic Mind, a book based on comprehensive interviews with Canada’s top philanthropists. His business experience is complemented by a strong record of volunteer involvement and leadership.