PRE-CON - SUNDAY 2-4 PM - Optimizing Mission-Aligned Enrollment & Net Tuition Revenue

Optimizing Mission-Aligned Enrollment & Net Tuition Revenue
Sunday, October 19 | 2:00-4:00 PM

SPEAKERS:
-Ari Betof, Mission & Data
-Christina Dotchin, EMA

This workshop will explore practical, data-informed strategies to ensure schools meet enrollment goals while complementing core mission and promoting long-term financial sustainability. Participants will explore how to assess market demand, differentiate in crowded markets, better communicate the value of their programs, and refine tuition and financial aid models to support accessibility and institutional goals. The session will include discussion about perceived value and affordability and share data from the Enrollment Management Association's (EMA) 2025 report, An Independent School Education: Family Perceptions of Value and Affordability. We will examine strategies to engage families, attract mission-fit students, and adapt to shifts in affordability and demographics. Real-world independent school examples, tools, and actionable frameworks will empower school leaders and trustees to align their enrollment strategies with both their mission and the financial realities of the community they serve.

NOTE: For an additional fee, each conference registrant may attend ONE pre-con session on Sunday 10/19/2025 from 2:00-4:00 PM.