SAIS Webinar | Story-Driven Strategy - Crafting Narratives That Resonate and Reflect Your Brand

In this webinar for independent school leaders, Shelly Peters, strategic and organizational leader of Crane + Peters, explores how strategic storytelling can strengthen your school's connection with families throughout their educational journey. Learn why consistent, meaningful messaging is crucial as parents navigate their independent school experience and discover how to create concrete touch points that continuously reinforce your school's unique value proposition.

Shelly demonstrates how to transform your faculty's deep insights and expertise into compelling narratives that showcase your school's distinctive strengths. Whether you're looking to enhance enrollment strategies, improve family retention, or simply communicate more effectively with your community, this session provides actionable frameworks for developing authentic, resonant messaging that reflects your school’s brand and keeps families engaged at every stage of their journey with your school.

Perfect for admissions directors, heads of school, marketing professionals, and anyone responsible for communicating your independent school's story to prospective and current families.

Series: Brand & Communication

Release Date: August 18, 2025

Delivery: You will receive a link to the recording in your confirmation email.